Arpf

Happy World Book Day

WBD isn’t quite as commercialised as Christmas, but its sponsors – The Publishers’ Association, The Booksellers’ Association and National Book Tokens – definitely want to establish reading and book buying as a habit at an impressionable age.  WBD is a celebration of reading for pleasure.  Originally designated in 1995 by UNESCO, it is usually celebrated on the 23^rd April, following the local custom in Catalonia where roses and books were given to loved ones on St George’s Day.  In Britain and Ireland it is usually celebrated in the first week of March and since 1998 has been associated with the donation of free £1 book tokens for children.  World Book Day Ltd is a registered charity which encourages schools and libraries to hold events and some of the most innovative events this year are an ‘Extreme Reading’ photo competition being held by a school in Wales where staff and students are hunting for weird and wonderful places to enjoy a book; WBD parades (I wonder just how many will dress up as Harry Potter or the Gruffalo); a competition to design a bookbag; and a ‘Can’t Read Won’t Read’ event to help the struggling reader.  All of these events might be relevant topics for the 14^th Annual ARPF conference ‘Popular Fictions: Selling Culture’.

WBD is one of a range of initiatives to entice the reluctance reader into the bookshop which have been promoted by the book trade, i.e. reading groups, government strategies such as the ‘Year of Reading’ and literacy charities which enable authors to meet their young readers.  The most successful of these has to be The Big Read in 2003.  The BBC’s involvement was central for this community outreach programme as it offered high profile television coverage alongside other media platforms, with participation by the general public at external events, such as those still being continued by WBD.   The Big Read promoted the message that celebrities and ordinary people were passionate about reading and confident about the pleasures of popular books.

Discussions during that year as the nation debated its favourite books, found that participants regularly commented on disappointing comparisons between childhood and adult reading; they saw adult reading as governed by a literary paradigm that legitimates intellectual pleasure but dismisses the emotional pleasures of childhood experience of books.  Research which had informed the government’s 1999 Reading and Literacy Campaign adopted a strategy of jettisoning books and the chore of a book at bedtime in order to motivate parental involvement and support for a far more functional approach to their child’s reading (Broadbent, 2000). 

So although WBD focuses on children and very young potential readers, who may enjoy the bounce and rhyme sessions held today at local libraries, the charity is also thinking of the third of people in the UK identified by a 2005 Bookseller survey as never reading books.  The research discovered that readers were polarised between being non-readers (34%) and heavy readers who read on average over half an hour a day and bought between 30 to 40 books a year (Dean 2005).  So WBD Ltd returns us to the pleasures of reading.  The cartoon motifs for the pages of the charity’s website affirm the relationship between reading and consumption, showing a girl eating sweets but not taking her eyes from the comic in her lap.  Books are larger than the children who read them, and a boy in a car is surprised by the book he is reading, while one girl reads while flying accompanied by her co-pilot cat.  That reminds me: WBD heralds the coming of another important feast day, for Gertrude of Nivelles, the patron saint of cats and catlovers, on March 17^th.  I hope that you enjoy either or both of these celebrations.

Nickianne Moody, ARPF Convenor, Liverpool John Moores University.

 Broadbent, T (2000) ‘Reading and literacy- how advertising mobilised parents to help improve the reading ability of their children’ Advertising Works 11 World Advertising Research Centre, Henley-on-Thames

Dean, J (2005) ‘Readers like us’ The Bookseller, February 11 ‘Expanding the Market Supplement’

Posted in Uncategorized | No Comments »

Urban Fantasy

When does a genre, formula or recognisable diegesis become a legitimate area of research? After a spirited discussion in a seminar about whether Hustle the BBC television series was crime, thriller or just contemporary drama, the students became interested in the aesthetic pleasures of telling the story of the con game. Earlier that morning Yannis Tzioumakis had told me about a new book series on contemporary film genres by a major publisher, where the editors had enthusiastically received his proposal on the Con Artist Film but thought that the publisher would not “go for it” as they were not quite decided upon the validity of the genre. Tzioumakis argued that the generic labels of crime and the suspense thriller were overstretched when applied to this group of media narratives.  Moreover, the discourses, internal structure, motifs, narrative trajectories and expectations of the audience were distinct, therefore genre as a critical category could be used effectively to explore this form of popular cinema. The con game is an urban fantasy which will gain in popularity during the recession but it is also an emerging commercial category in its own right.

Urban fantasy is definitely a recognisable commercial category, with publishers urging romance, horror and crime writers to take up its wise-cracking gritty realism.  There is a debate about the actual ur-text but Laurell K. Hamilton’s Anita Blake: Vampire Hunter series, which was published in Britain in the mid-1990s, both integrates paranormal beings into a investigative narrative structure and engages the reader through speculation on the civil rights inherent in their legitimate acceptance into human society.  As well as paranormal romance, holding the range of texts together is a re-evaluation of heroic engagement with crime, reconfigurations of the monstrous (such as those created by Anne Rice in the 1970s) and the politics of identity taken to fantastic extreme.  An emerging diegesis since the end of the last century, the paranormal as part of everyday life, bolstered by Buffy the Vampire Slayer, is recognised by audiences, retailers and publishers alike, although it does have a tendency to roam around the bookstore in search of a permanent home.  Currently Waterstones’ marketing has settled on ‘dark fantasy’, but you still have to go to the back of the store, where romance has currently been relegated, to pick up certain authors in the genre.

There is a lot of flexibility in this category, from its setting, attitude to crime and violence and the range of supernatural beings encountered – werewolves, magic, demons, witchcraft, necromancy, vampires, genies, elementals, genetic enhancement, faerie, shapechangers, ghosts, angels, shamanism, dragons, divine beings, parallel planes of existence and the cybermage – all co-existing with mobile phones rather than alembics.  The covers for popular authors in this category, such as Kim Harrison, Charlaine Harris, Patricia Briggs and Jim Butcher, are an interesting study in themselves, with each reprinting repositioning the narrative as romance, horror, thriller, fantasy, crime, chick-lit and contemporary fiction as publishers search out new audiences amongst readers of popular genre.  Now that the fiction is moving from print – which can be dismissed as for young adults – to television for adult audiences who may not be telefantasy regulars, it might be time to look at the dynamics of this section of the market and its ability to articulate concerns about marginalisation. There are also questions to consider about the interpellation of audiences for urban fantasy, especially in relation to the audience for fictions gathered under the label of paranormal romance. The concept of repositioning, whether of the subjects in the narratives themselves or the generic spaces appropriated for these texts by publishers, retailers, commentators and fans, offers many possibilities for researchers in this field.

Urban fantasy is already receiving academic interest, with articles in the Journal of the Fantastic in the Arts dating back to the 90s and regular slots on the annual conference for the International Association for the Fantastic in the Arts.  There is an increasing visibility of postgraduate students showing an interest in this fiction, especially those working in gender and disability studies.  These studies are particularly interested in the way that the commercial genre interrogates cultural practices associated with popular fiction, women’s writing and reading, the representation of citizenship, and critical analysis in the field of creative writing.   In 2008 ARPF had a series of seminars which culminated in the ‘Supernatural Diegesis in Popular Fiction’ conference.  Cross-overs between studies of Victorian fantasy, consumer culture, intergenerational exchange of knowledge, disability and the British bestselling ‘urban fantasist’ Terry Pratchett made for good interdisciplinary discussion.  Providing a bibliography for sub-genres of commercial fiction is common practice in the States and proved very useful when I was a postgraduate, so a fledgling one on critical works for this genre is now up on the network page for Gothic and Urban fantasy on this website.

Urban fantasy is culturally resonant for more than its dramatisation of gendered politics which are present in the romantic adventures of its paranormally enhanced heroines.  Urban fantasy posits an account of governance and ethical decision making.  Critical Studies in Television posted an interesting cfp from the Blackwell Philosophy and Popular Culture Series “written to engage the intelligent reader”.  Its wish list for essays on True Blood included ‘the ethics of reading minds’, ‘the nature of humanity’, ‘the responsibility of vampire creation’, the potential ‘social contract between humanity and supernatural beings’ and contrasts and continuities between ‘the moral codes in True Blood and Twilight’.  Fortunately, there are a range of conferences where this debate could continue during 2010, though Blackwell’s topics may not be exactly what we will choose to discuss.  We start in Liverpool with Alex Tankard’s seminar paper ‘Body Modification and Dangerous Intimacy in Charlaine Harris’s Sookie Stackhouse Novels’ on Monday 15^th March.   There is also room on the Urban Gothic programme (LJMU, 24^th April 2010) which focuses on localised gothic, phantasmogenetic centres and the urban underworld.  The cfp is still open and details of this event and others being held across Britain on vampires (the Hertfordshire vampire conference had an enormous response to its cfp), werewolves and angels and demons are currently posted on the network page for Gothic and Urban Fantasy.  By creating this combination of genres I am possibly denying the importance of the commercial typology that frames urban fantasy, but I am acknowledging a continuity of fin de siècle fiction concerned with gender, corruption, technology and the mysterious powers of cats.

Nickianne Moody, ARPF Convenor, Liverpool John Moores University.

Posted in Uncategorized | 2 Comments »

Kindle Christmas

Has the internet finally moved beyond book retailing into the culture of reading?  One of the unexpected benefits of being given a Kindle this festive season is the positive contribution that it has made to the mounting book vs cat crisis that has recently developed in our house.  Previous cats, Luther and Calvin were very respectful towards the printed word and reached the stage where you could rest a book on their backs while they sat on your lap.  The current incumbents, Genghis and Kubla, are philistines.  Genghis pins your arm down so that you can’t turn pages and Kubla steals bookmarks.  They haven’t worked out that the Kindle is a book yet, leaving you able to read, make notes, add bookmarks and download new books from your armchair without disturbing the aforementioned tyrants.

This is doubly appreciated because the cat free refuge that was Borders is now closed, probably in the face of Amazon’s ability to resolve consumer problems through frictionless technology.  Waterstones certainly seems to think that e-readers are culpable in their poor holiday sales figures.  Jeff Bezos’ address to early adopters clearly states that the design brief was for “the Kindle to disappear in your hands” allowing the customer to “quickly forget that you are reading on an advanced wireless device and instead be transported into that mental realm readers love…” I still think the absence of fang marks in book covers is an essential marketing plus.

However, Bezos’ ability to turn an avowed luddite into a early adopter is through effective incentive.  My device was ordered the Monday before the big freeze in Britain, left New York at lunch time and arrived in the midst of the snow 15 minutes before the third year’s Popular Fiction and Publishing exam.  Before the exam started it was powered up, had welcomed me by name, downloaded Pride Prejudice and Zombies and was then used to while away invigilation.  The students were dealing with these very pertinent issues:

Choose one of the following –

1.  Account for the reasons why recommendation is such an important strategy for booksellers retailing an “experience commodity”.

2.  Identify cultural values underlying Christmas sales strategies which target customers buying books as gifts.

3.  Critically analyse the value placed on books for children in the context of contemporary publishing and bookselling.

4.  To what extent is textual analysis as important to the study of the bestseller as an understanding of the cultural practices around reading?

I hope the Kindle provided some inspiration.

All this embracing of new technology during 2010 is there to seriously relaunch ARPF as a network.  There is a lot of activity in our field of research but it is still dispersed across the interdisciplinary spectrum.  Lack of funding has provided further incentive to move to electronic media.  It allows both for archiving and alerts, which hopefully will serve many different interests and continue ARPF’s aim to make contact and promote exchange with diverse research communities and expertise. 

The first announcement to make is the ARPF conference Popular Fictions: Selling Culture? 20^th-21^st November 2010.  This should be a forum which accommodates more than just the debate about e-reading and considers the eighteenth and nineteenth century marketplace, other forms of entertainment media and the current political and commercial climate for popular narrative forms.  

Updates on this page will be used to promote research in popular fiction studies by gathering relevant news and by directing users to the website’s features such as new publications (reviews where possible), conference cfps and reports, archives and research reports and network activities.  The Kindle, I note, even promotes and supports blogging but I’m not sure that I can type one handed as the other is sure to be pinned down by one cat or another.

Nickianne Moody, ARPF Convenor, Liverpool John Moores University.

Posted in Uncategorized | No Comments »

ARPF new site

The ARPF is currently undergoing a massive overhaul and everything should be fnished by the end of the week. If you have any cfps or notifiations of new publications please send them to me.

Should you be looking for a particular file contact me at arpfmail@yahoo.co.uk and I’ll be happy to mail it out to you in the mean time.

Best wishes for 2010,
Nickianne

Posted in Uncategorized | No Comments »